Starbucks Opens Second Malaysian Signing Store in Penang
Starbucks Malaysia marked another milestone today with the opening of its second Signing Store in Burmah Road, which will be dedicated to offering employment and development opportunities for the Deaf and Hard of Hearing community in Penang.
Proudly served by Deaf and Hard of Hearing partners (employees), the Starbucks Signing Store in Burmah Road joins Starbucks Signing Store in Bangsar Village II, Kuala Lumpur – the first-of-its-kind for Starbucks globally – as well as locations in Washington D.C., United States and Guangzhou, China as the fourth Starbucks Signing Store in the world and the first in Penang! These stores demonstrate Starbucks commitment to building a company where everyone is welcome, with inclusion at its core.
"We created the Starbucks Store three years ago as a place to celebrate the contributions of our Deaf and Hard of Hearing partners. By valuing the perspectives that people with disabilities bring into the workplace, we were able to provide a uniquely uplifting experience that made people feel represented and gave them a sense of belonging. Given Penang's rich culture and historical relationship with the Deaf community, we hope the opening of the Starbucks Signing Store will be a welcome addition to enrich the lives of many more Deaf and Hard of Hearing persons around the island." - Mr. Sydney Quays, CEO of Berjaya Food Berhad and managing director of Starbucks Malaysia and Brunei
Photo credit: Starbucks Malaysia
Proudly served by Deaf and Hard of Hearing partners (employees), the Starbucks Signing Store in Burmah Road joins Starbucks Signing Store in Bangsar Village II, Kuala Lumpur – the first-of-its-kind for Starbucks globally – as well as locations in Washington D.C., United States and Guangzhou, China as the fourth Starbucks Signing Store in the world and the first in Penang! These stores demonstrate Starbucks commitment to building a company where everyone is welcome, with inclusion at its core.
Photo credit: Starbucks Malaysia
Photo credit: Starbucks Malaysia
"We created the Starbucks Store three years ago as a place to celebrate the contributions of our Deaf and Hard of Hearing partners. By valuing the perspectives that people with disabilities bring into the workplace, we were able to provide a uniquely uplifting experience that made people feel represented and gave them a sense of belonging. Given Penang's rich culture and historical relationship with the Deaf community, we hope the opening of the Starbucks Signing Store will be a welcome addition to enrich the lives of many more Deaf and Hard of Hearing persons around the island." - Mr. Sydney Quays, CEO of Berjaya Food Berhad and managing director of Starbucks Malaysia and Brunei
Photo credit: Starbucks Malaysia
Photo credit: Starbucks Malaysia
Starbucks Malaysia partnered with PDA to facilitate the professional training and development of the store partners, including Malaysian Sign Language classes and internship opportunities. In conjunction with the opening launch, Starbucks Malaysia is channeling RM1 from every Vanilla Fig Frappuccino sold on the day to initiate programs alongside PDA that will benefit the community and is currently selling at just MYR 11 (just for today!). This campaign will run exclusively at the Starbucks Signing Store in Burmah Road.
Photo credit: Starbucks Malaysia
The new Starbucks Signing Store underwent a transformation where touchpoints around the store have been modified to cater to the Deaf and Hard of Hearing partners as well as customers alike. Everything about the Signing Store is thought out in detail to provide a safe and conducive working environment, including visual alarms, digital trays, Starbucks Rewards kiosks, and point-of-sale systems with an attached customer display, etc. The three-storey store also features a mural designed by local Penang deaf artist, Lim Anuar.
Photo credit: Starbucks Malaysia
In conjunction with the opening, Starbucks Malaysia launched a new Signing Store keychain and an exclusive Starbucks card specially designed for the Starbucks Signing Store Burmah Road.
Photo credit: Starbucks Malaysia
Apart from all that, the very first Starbucks Signing Store in Bangsar Village II, Kuala Lumpur also launched their exclusive Starbucks card specially designed for the Starbucks Signing Store Bangsar Village 2, KL with a minimum pre-load of MYR 50 to the card.
They have 1,000 pieces of this limited edition card only.
Go grab yours today while stock lasts!
Little info about Starbucks Bangsar Village II aka World's 1st Starbucks Signing Store
Magnet patches at MYR 28 each
So guys, do visit both the signing stores to experience and learn more about sign language with Starbucks Deaf and Hard of Hearing partners (employees). For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my.
xox
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